Growth Colony: Australia's B2B Growth Podcast

We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.

In each episode we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more!

Hosted by Shahin Hoda

Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.

From Hospitality to Marketing: What B2C Can Teach Us About B2B
Apr 23, 2025 – 00:36:18
How to Market to the Mining Sector
Apr 16, 2025 – 00:43:34
AI, Alignment & Innovation: The B2B Strategy Behind Twilio’s Regional Success with Nicholas Kontopoulos
Apr 2, 2025 – 01:09:59
Mark Ritson on Personal Branding, B2B Marketing and His Journey with Mini MBA
Mar 26, 2025 – 00:59:31
Predicting the Unpredictable: AI and the Future of Risk Management
Mar 19, 2025 – 00:37:52
What You Need to Know About Brand Crisis Management
Mar 12, 2025 – 00:28:24
How AI Can Close a Complex B2B Deal with Amanda Kahlow
Mar 5, 2025 – 00:32:44
Stand Out in B2B Marketing With Get Different's Mike Michalowicz
Feb 26, 2025 – 00:24:01
The Marketing Fundamentals With Bob Hoffman
Feb 19, 2025 – 00:45:58
How ABM Can Help With Sales and Marketing Alignment
Feb 12, 2025 – 00:50:42
Building a Bulletproof Digital Marketing Plan
Feb 5, 2025 – 00:39:53
Composable Stacks and AI Agents: What’s Next for B2B Marketers? with Scott Brinker
Jan 22, 2025 – 00:44:07
Balancing Sales and Marketing for Growth in the APAC Region
Jan 8, 2025 – 00:35:36
If AI had the answer, what’s your question? With Thomas Barta
Dec 11, 2024 – 00:47:28
Why Marketers Should Lean Into Creativity
Dec 4, 2024 – 00:52:51
Navigating Business Growth: The hipages Story
Nov 27, 2024 – 00:56:48
How to Build a Marketing Team in APAC
Nov 20, 2024 – 00:37:17
How to Become a Board Member as a Marketer
Nov 13, 2024 – 00:39:38
Growth Through Acquisition: The efex Story told by Nick Sheehan
Nov 6, 2024 – 00:57:38
B2B Influencer Marketing at Sendoso
Oct 30, 2024 – 00:38:36
What does it mean to be a Thought Leader?
Oct 23, 2024 – 00:57:37
Marketing Research in B2B
Oct 16, 2024 – 00:36:48
How B2B Marketing is Misrepresented
Oct 9, 2024 – 00:43:59
How is AI going to impact your role?
Oct 2, 2024 – 00:39:31
Market Leader vs Challenger Brand: The Differences in GTM
Sep 18, 2024 – 00:27:52
The Power of P2P in B2B Marketing
Sep 4, 2024 – 00:46:45
Make Your Mark in B2B Marketing with Growth Tribe CEO David Arnoux
Aug 21, 2024 – 00:46:23
How to be a Modern B2B Marketer
Aug 7, 2024 – 00:51:20
What You Can Learn From Macquarie Telecom’s CX Journey
Jul 24, 2024 – 01:08:28
How to Use AI in Your ABM Strategy with Stephanie McCredie from Salesforce
Jul 10, 2024 – 00:42:26
How to Approach Digital Personalisation in B2B Marketing
Jun 26, 2024 – 00:37:49
Guy Kawasaki on How to Think Remarkable in B2B Marketing
Jun 12, 2024 – 00:58:03
How to Use Customer Engagement in Your ABM Strategy
May 29, 2024 – 00:35:50
How to Gamify Your Enterprise GTM Strategy
May 15, 2024 – 00:43:56
How to Accelerate B2B Success with Jay Baer
May 1, 2024 – 00:51:06
How to Lead Your Marketing Team Through Change
Apr 17, 2024 – 00:31:02
Managing Your Brand Through a Merger or Acquisition
Apr 3, 2024 – 00:28:03
Acquiring Enterprise & Moving Up Market with Marc Washbourne
Mar 20, 2024 – 00:54:59
Unlocking Company Growth in the B2B Landscape with Sean Ellis
Mar 18, 2024 – 00:53:35
How Thryv Created Its Highest Performing Acquisition Channel
Mar 6, 2024 – 00:25:24
Why Marketers Should Take on the Chief Revenue Officer Role
Feb 21, 2024 – 00:30:38
What You Need to Know About AI & Influencer Marketing
Feb 7, 2024 – 00:43:14
Stop Being Just a Data-Driven Marketer
Jan 24, 2024 – 00:31:56
The Journey of NAB’s Marketing Technology Transformation
Jan 10, 2024 – 00:32:51
Essential Elements of an ABM Tech Stack
Dec 18, 2023 – 00:27:30
How to Navigate your ABM Account Selection
Dec 13, 2023 – 00:35:41
Invest in Trust by Being Transparent
Dec 6, 2023 – 00:32:23
Creating Authentic Impact with Purpose-Driven Marketing
Nov 29, 2023 – 00:27:38
How to Use Customer Insights to Leverage Your GTM Strategy
Nov 15, 2023 – 00:32:05
Marketing Responsibility is Increasing Post-Pandemic and LinkedIn Adds Generative AI
Oct 18, 2023 – 00:38:57

Recent Reviews

Guerrilla999

Very engaging conversation and great guests

I believe the host makes the podcast, and the guests only add to it, and Shahin is a fantastic host. Since stumbling on this podcast a few months ago, I’ve learned a lot from him and the conversations he guides with his guests. It’s great all around!