SaaS Metrics School

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS metrics, finance, and accounting tactics that drive financial transparency and improved decision-making.Ben’s SaaS metrics blog consistently rates a 70+ NPS, and his templates have been downloaded over 100,000 times. There is always something to learn about SaaS metrics.

61% R&D Spend?! What SaaS Benchmarks Reveal by Revenue Size
Jun 21, 2025 – 02:37
What Top SaaS Performers Spend to Acquire a Dollar of ARR
Jun 19, 2025 – 05:16
Don't Make this LTV Mistake
Jun 17, 2025 – 05:08
What Is Subscription ARR? 3 Common Definitions Explained for SaaS Operators
Jun 15, 2025 – 04:04
Why SaaS Metrics Break Without Proper MRR Layering
Jun 13, 2025 – 02:35
What’s a Healthy G&A Budget for SaaS? Benchmarks by ARR Stage
Jun 11, 2025 – 04:25
How Verint Defines AI ARR and Why You Need to Know This
Jun 6, 2025 – 04:44
Can a Properly Formatted SaaS P&L Increase Your Valuation Multiple?
Jun 5, 2025 – 02:13
Are Public Tech Companies Defining ARR?
May 20, 2025 – 02:56
The Top 3 Metrics to Determine if You Have a Scaling Problem
May 7, 2025 – 04:27
Growing vs. Scaling? You Must Know the Difference
May 6, 2025 – 04:13
What Metrics to Track from 5 to 10M ARR
Apr 30, 2025 – 02:38
What Metrics to Track from 3 to 5M ARR
Apr 29, 2025 – 04:13
What Metrics to Track from 1 to 3M ARR
Apr 25, 2025 – 04:17
What Metrics to Track from 0 to 1M ARR
Apr 24, 2025 – 05:42
You Must Define Your Type of Variable Revenue
Apr 12, 2025 – 03:49
Can the Large Software Incumbents Survive the Agentic AI Competitive Threat?
Apr 8, 2025 – 04:34
Don’t Believe the $5M ARR per Employee Hype
Apr 6, 2025 – 04:48
Founders Please Close Your Books On Time
Mar 26, 2025 – 02:53
Billing Pauses Wreak Havoc on Your Revenue Retention
Mar 13, 2025 – 04:14
Cohort Retention is NOT the Only Retention Method
Feb 25, 2025 – 05:49
Am I a Software Co with Hardware or Hardware Co with Software?
Feb 20, 2025 – 03:31
Should Rev Ops Report to the CRO or CFO?
Feb 19, 2025 – 05:37
What is the Purpose of an MRR Schedule and Why You Should Care
Feb 18, 2025 – 03:56
Should I Count Payment Processing Revenue as ARR
Feb 4, 2025 – 04:10
How to Calculate Services Backlog in Months
Jan 29, 2025 – 03:36
The Difference Between Booking Date and Revenue Start Date
Jan 23, 2025 – 02:22
How to Build Your Metrics Foundation in 2025
Jan 12, 2025 – 06:31
How to Size Your R&D Budget for Next Year
Dec 29, 2024 – 04:31
You Can’t Scale without Bookings Data
Dec 28, 2024 – 04:13
When Should Your Hire a Fractional SaaS CFO?
Dec 27, 2024 – 05:19
Your SaaS Metrics Playbook for 2025
Dec 26, 2024 – 05:34
How Much Are SaaS Companies Raising in Series C and D Rounds?
Dec 22, 2024 – 03:10
How Much Are SaaS Companies Raising in Series A and B Rounds?
Dec 21, 2024 – 04:10
How Much Capital Should You Ask for in a Pre-seed and Seed Round?
Dec 17, 2024 – 03:10
How to Size Your Sales and Marketing Budget for Next Year
Dec 5, 2024 – 04:31
Onboarding is NOT a Sales Cost
Dec 4, 2024 – 02:07
My Top 4 Professional Services Metrics – Services Margins
Nov 26, 2024 – 03:49
My Top 4 Professional Services Metrics – Billable Utilization
Nov 23, 2024 – 03:01
My Top 4 Professional Services Metrics – Services Backlog in Months
Nov 21, 2024 – 02:53
My Top 4 Professional Services Metrics – Services Backlog
Nov 20, 2024 – 03:50
My Top 4 Professional Services Metrics
Nov 19, 2024 – 02:13
How Do We Handle Churn When Customers Hit Pause
Nov 15, 2024 – 01:56
Tracking GRR with a V1 to V2 Product Migration
Nov 12, 2024 – 02:30
My Top 4 Sales and Marketing Efficiency Metrics You Should Be Measuring
Nov 5, 2024 – 03:54
12 Top SaaS Metrics Every CEO Should Measure for Sustainable Growth
Nov 2, 2024 – 04:11
How to Measure Your GTM ROI on Tradeshows
Oct 30, 2024 – 02:29
Should I Offer 15% Discounts for Annual Subscriptions?
Oct 29, 2024 – 02:39
How Should I Report ARR Bookings in a Multiyear Contract?
Oct 24, 2024 – 04:37
Should I Use CARR or MRR or Exit ARR in My Reporting?
Oct 22, 2024 – 04:05

Recent Reviews

Stephanie Pitta

SaaS metrics simplified

Ben does a great job breaking down SaaS metrics and making it look easy!
EricEngelmann

Quick, bite sized episodes for a critical topic

Ben does a great job breaking down the metrics for saas businesses into small pieces that are easy to understand and use in your business. Pro-tip: download the free excel templates to speed things up. (I also recommend his saas online course if you need more detail or handholding, the slack group is very useful and active)